For those who have spent time in Lake Geneva, WI, the name Happy Ending is more than just a playful phrase—it’s a signature cocktail that has been a local favorite for decades. What started as a handcrafted drink at legendary house parties has now evolved into a premium canned cocktail brand, allowing fans to enjoy the signature taste of Happy Ending wherever they go.
A Cocktail with a Story
The origins of Happy Ending date back to the early 1980s when Bill Gage first mixed up his iconic cocktail to impress guests. The recipe quickly gained popularity, making it the highlight of social gatherings and solidifying its place as the go-to drink among friends. Bill took his signature cocktail to Vermont during college, where it earned him the title of social chair in his fraternity—proof that a great cocktail can bring people together anywhere.
For over a decade, Happy Ending has been the best-selling cocktail at PIER 290, the only waterfront restaurant in Lake Geneva. Recognizing the overwhelming demand for this beloved drink. In 2025, Bill partnered with Eric Weber, spirits industry veteran, to make Happy Ending even more accessible. Now, fans can enjoy the crisp, refreshing taste of Happy Ending in a convenient, ready-to-drink format.
Now Serving at PIER 290
For those who love sipping on a perfectly balanced cocktail by the water, there’s good news—PIER 290 is now serving Happy Ending in cans! Whether you’re dining on the patio, relaxing by the firepits, or cruising Lake Geneva on a boat, you can now enjoy the same great cocktail that has been a local staple for years.
With a taste that embodies the spirit of Lake Geneva, Happy Ending is more than just a drink—it’s a tradition. Next time you visit PIER 290, be sure to grab a can and raise a toast to good times, great company, and, of course, a Happy Ending!
Learn more about Happy Ending Cocktail Co. at drinkhappyending.com.
